otomo collaborates with Anime Tourism Association to develop “official anime tours” for international tourists.


Press Release

otomo collaborates with Anime Tourism Association to develop “official anime tours” for international tourists.As the first step, three anime tours will be released on October 2019, and the lineup will be expanded in the future.
-Aim for improving the travel experience of inbound travelers and promoting local tourism through Anime Tourism-

otomo Inc. (Location: Bunkyo-Ku, Tokyo, Representative: Yuki Hiratsuka, hereinafter referred to as “the Company”), which operates a private tour service for inbound travelers, is incorporated with the Anime Tourism Association (Location: Chiyoda-Ku, Tokyo, Representative: Tsuguhiko Kadokawa, hereinafter referred to as “the Association”). The company designs the anime tours which include the location actually used in the animes by cooperating with the association. All of those tours will be guided by the local tour guides as a private tour.
As a first step, three anime tours: Rascal Does Not Dream of Bunny Girl Senpai, Hyoka, and The Melancholy of Haruhi Suzumiya will be released in October 2019 and its lineup will be expanded eventually in the future. The company and the association design such tours in order to meet diversified needs and wants so that we would be able to improve the travel experience for international tourists as well as to promote local tourism through anime tourism.
Campaign page: https://otomo-travel.com/en/s/unique_experience_japan/


Anime culture is Japan’s world-class content, and in overseas surveys, 56% in Asia and 75% in Europe replied that they were interested in Japan because of anime, manga, and games. The number of tourists visiting Japan from overseas has been increasing which record 31 million+ in 2018, and the needs of travelers are diversifying. Among them, the “Anime Tourism”, where anime fans go around the location used in the anime, has become a hot topic. In recent years, however, troubles between tourists who visiting such locations and local people have become conspicuous, raising concerns about “tourism pollution”.
Recently, “Sustainable Tourism” is considered an important aspect of the Japanese tourism industry. The company and the association have developed official anime tours in cooperation with the local government to tackle the issue. Through this initiative, we will strengthen Anime Tourism in the local area so that international anime fans can enjoy their travel, as well as sustainable tourism can be achieved.

Introduction of the first official anime tours(reservation starts sequentially from October 29th 2019)

In the official anime tour, the exclusive tour guide will guide you through the actual places and buildings that appear in the anime and introduce not only the place but also the attractive attractions in the area. Also, international tourists can pick up tour-limited goods where they visit during the tour.

  • “Rascal Does Not Dream of Bunny Girl Senpai” tour (Fujisawa, Kanagawa 5.5h)

  • “Hyoka” tour (Takayama, Gifu 5.0h)

  • “The Melanchory of Haruhi Suzumiya” tour (Nishinomiya, Hyogo 4.5h)

About Anime Tourism Association

The association selects 88 places, which used in the anime, as the anime spot and organizes those spots to make a tour route. The association standa together with those in the anime industry, hoping for growth in the anime industry as well as in the regions of Japan, contributing to making Japan and its regions a place where people around the world would wish to visit.

About otomo

otomo is a private tour service to enrich travel experience in Japan. We provide a high-quality tour service by designing original tours and educating local people as a tour guide.
Tour service is operated in English, Chinese, and other languages by over 800 registered guides and 300 unique tours (as of 2019/10).
Reservation Page: https://otomo-travel.com/en

Company Name: otomo Inc.
Location: Mitomi Building 3F, Hongo 3-13-3, Bunkyo Ward, Tokyo, Japan
Representative: Yuki Hiratsuka (CEO)
Founded: April 2017
Capital Stock: 107,000,000 JPY(inclduing Legal Capital Surplus)
Business: Private tour service for inbound travelers, Design/Consulting business
Registration: Travel Agent Licence (No.3-7570) registered by Tokyo Metropolitan Government
URL: https://otomo-inc.com/en

otomo Inc. (Person in Charge: Kitagawa / Otani)
[MAIL] press@otomo-travel.com
[TEL] 03-6876-6003